Remember Fido Dido used to appear in Cold Drink advertisements. Blank eyed, wooden faced urchin with a shabby, loose knicker and Shirt. He appeared totally anaesthetic to any human emotion or elation, an unnecessary appendage of the ground on which he stood…. lost and irrelevant.

Suddenly, a real beautiful damsel used to appear on TV screen, trying to attract fido Dido’s attention. A perfectly humane creature with humane tenderness and invitation in her eyes. She was capable of stirring any human heart, or any human being would have at least, reciprocated the tenderness by similar gestures. It is basically human to receive and react to the emotions. But Fido Dido is unmoved eyes looking nowhere, face displaying total lack of emotions. Was, he a living thing.

Yes, he was, finally, he gave some proof of it. The beauty came with the cold drink of a particular brand. Suddenly, there was a blink in fido’s eyes, his body became taut with anticipation. The lady offered the drink with same tenderness and of course, titilation. But her efforts appeared to be worked. Fido Dido grabbed the bottle, emptied it in one breath, put it down… and same morose, woodenness again appeared on his face. Fido Dido’s existance is only for grabbing and getting bottles of his favourite cold drink. All human emotions from love to lust do not even touch him.

Have you ever seen a lizard watching the insects near an electric bulb? Its body is tout, tongue flicking and eyes blinking. Fido Dido had similar blink in his eyes before getting the drink. He grabbed the drink with a similar ‘kill’ as the lizard jumped over the insects. And after the drink, he appeared as morose and morbid as the lizard was (after getting its prey). Now, we have Mirinda Trio. Three muscular men go for a bottle of cold drink. They approach towards it as animals of prey approaching their kill. One of them gets it and empties the bottle and the advertisement is over. Had it continued, we would have witnessed that the winner of the bottle had been killed by the